To survive in a small market, applicants for the shoestring budget of news broadcast operations, sticking to fundamentals should never go out of style.
Jam Sadar, TV news director for WLNS, a CBS affiliate in Lansing, Michigan, during a lecture on “Surviving Small Market” said Thursday the first thing job seekers should do to get his attention is to spell his name correctly.
“If the applicant cannot even spell my name right, how will I know that he will make his story right?” Ms. Sadar asked rhetorically.
Applicants should make some unique presentation in their application to get the news director’s attention.
If the applicant sent in taped resume, he must be able to convince the viewer in just 10 seconds of the tape if he has what it takes to get the job.
“After the first 10 seconds going into the tape,” Sadar said, “the taped resume should spell out if the rest of the tape should be viewable at all.”
On one hand, Priscilla Luong, a reporter for Fox25 and CW34 of Oklahoma City, said she battles loneliness of her job by making lots of friends and networking.
The Vietnamese American said that everybody should keep in mind that if you leave your family, your boyfriend or your girlfriend behind, you should always feel that they would be there for you even if they were far away.
“Always treat your job as part of your adventure,” she rationalizes.
For her part, Maria Hechanova, reporter at KYMA-TV News 11, the NBC affiliate in Yuma, Arizona, said working in a small market station is tough as she felt alienated from her relatives when her job application was accepted as she left her friendly confines in Phoenix, Arizona.
“You have to face two-step battle as you transition to your new job,” Ms. Hechanova, a Filipino American, said. “First, losing people and finding that second job.”
It took her two years to prepare her taped resume, taking live shots. While she put things together, she was and is always having an open mind to criticisms of her demeanor in and out of her job’s lifestyle, by listening intently to her missteps.
While her contract expires in three years, she develops some anxiety two years into her job as she starts to make plans to jump into a “bigger” market. Her anxiety becomes acute as she develops the “the people’s trust and you create from them people’s respect.”
Ms. Hechanova turned emotional when she said her Mom called her a week after she got a new job, telling her that her Dad was very sick. Her father died last July 22nd.
She thanked the Asian American Journalists Association, which helped her cope up with her problems.
But what cheers her up in Yuma is a group Filipino Americans, who always invite her to their event, which always serves her favorite Filipino delicacies.
She always feels that career is a marathon, where you develop your skills as you linger on your job. But she is still keeping her options open if she wants to pick up the anchor job of her dream.
Joseph G. Lariosa, AAJA Chicago Chapter