Yesterday, I attended the Multiplatform Reporting session with Victoria Lim.

These days like she said, you would be considered a “one-trick pony” if the words “Facebook” or “Twitter” aren’t in your commonplace vocabulary. 

What I wanted to know was how do you balance the legacy media, basically what you are contract-wise paid to do, and the new media—where you hope made head way so you can get to where you want to go.

The answer lies in one line of a Bonnie Raitt song, “…let’s give ‘em something to talk about.”

Lim used most of her presentation to show us how she made one story into… well three or four.

“Be your own team coverage,” and “Make you the go-to person”

I liked that. Be your own team coverage.

Now at the smaller market, that means get creative but Facebook and Twitter aren’t foreign sources of material. They are in fact NEW media and the answer was obvious, don’t use legacy media tactics in new media.

The first thing she said was something along the lines of we need not copy and paste anymore.

We have the tools so why not use them?

Really now, Raitt’s song didn’t become a popular Julia Roberts movie for nothing so… really now multiplatform reporting should “…give ‘em something to talk about.”

Now I am off to have my tape ripped apart… catch you in a few. 

— Cate Cauguiran