Thursday workshop One of the main things that stuck in my head from this workshop came from Torey Malatia, president and CEO of Chicago Public Media. He said: “What is the key thing that makes you stand out? Whatever it is, it cannot fail.” I thought that was such good advice, because as a journalist, our entire career depends on how credible we are. But ultimately, the workshop was about the future of journalism and how to make it a sustainable business model. The more targeted we can make the content, the more likely the client would pay for the content. “Make the product more relevant to the people it’s going to attract,” Janet Mason, president and general manager of WZZM 13, said. Another great quote came from Marcus Brauchli, executive editor of the Washington Post. He said: “We need to change the way we think about the audience and the way it consumes news.” Pay walls only work for news organizations that have unique content. I also have live random tweets from workshops. Find me on twitter at @lindawrites1

— Linda Park, San Francisco Chapter