Storyboard prior to shooting

Know the story you’re going to tell first 

Avoid newspaper writing approach of stating the most important thing first - with video, build up to a climax and let it come down naturally.  Answer questions by the end.

Don’t give away the story right away. Build up the surprise and interest early, add mystery, raise questions, and then wow them!

Good videos have great sequencing, content, and audio

Audio is of utmost important.  Build audio story first!

If the story doesn’t make sense with the audio alone, it won’t make sense when adding in video

Get plenty of details shots

Remember to gather ambient sound and room tone

Go through your interviews, look for the best opening and ending quotes

Sequencing is the key to video!

Watch Hollywood filming for naturally flowing sequences, i.e. wide to tight, tight to tight, medium to wide, etc.

Work on the audio, then visual, then fine tune it all at the end

— Florence Low, AAJA Sacramento Chapter