How are you going to scale your website? What’s your revenue model? How much overhead does your startup have?

These were just a few questions and issues that were thrown out during Friday’s panel, “Journalists As Entrepreneurs: A Pitchfest.” (While I didn’t attend that morning’s “Funding Innovative Ideas Workshop,” one person who attended both said they were very similar.)

It’s notable just how panels at the AAJA convention continue to evolve and change. When I attended my first AAJA conference, panels were just starting to address the multimedia landscape. Last week, there were two panels dedicated to entrepreneurial journalists or former journalists who are focusing on their own startups.

So what kind of programming does AAJA (or Unity) need at its next convention?

How about a panel that addresses what those startup/Internet buzzwords mean: scale, VCs, angels, series a and b, etc.

How about a panel that coaches attendees how to pitch their ideas.

How about a panel that talks about how first-time entrepreneurs can connect with venture capitalists, angel investors and firms.

How about a networking opportunity with investors or firms who have already invested and launched media/journalism startups.

Those are just a few ideas as AAJA and the convention continues to stay current with the industry and times.

At the very least, the panels should make us sound better than these guys.

-Sunny Wu @skdub | @sportsandfood